Production Brief

The master creative brief for every module.

Voice, visual, script, specs, accessibility, and review. Every deliverable that ships in the MPM Tek ProTek IT program must clear every section below.

Voice: Confident and direct — the tone of a seasoned security analyst who takes threats seriously but does not weaponize fear. Never alarmist, never condescending.

What we are: A trusted colleague explaining a real risk. Plain language. Active verbs. Concrete examples over abstractions.

What we are not: IT compliance documentation. A liability shield. We do not lecture, moralize, or treat employees as the enemy.

Forbidden Phrases

  • — Stay vigilant.
  • — Think before you click.
  • — You are the last line of defense.
  • — Best practices.
  • — Cyber hygiene.
  • — It is important to note.